Chronos App — Marketplace
The Problem
AgendaPro had over 214,000 people booking online and 350,000+ with potential, but no mobile channel to connect end clients with businesses. Alternatives were fragmented: WhatsApp, phone calls, and web links.
The ICP was clear: millennial professional women (30–43), living in Santiago's eastern districts, with packed schedules. They valued convenience and control over their time — not discounts.
Strategic Framing
Worked in a triad (PM + Tech Lead + Product Designer) with a clear goal: 10,000 bookings in Santiago by November 2025. I led the strategic design of key features to migrate clients to the app. As the experience owner, the design vision I defined was to build an intuitive, frictionless product that would retain users and drive bookings.
Made the strategic call to prioritize convenience over discounts. The 214k+ base was already booking without incentives. Offering discounts without a solid booking experience meant investing in acquisition without a product capable of retaining users. Convenience was the enabling condition for everything else.
Defining Product-Market Fit
To validate product-market fit, we defined booking as the core action — simple, measurable, and directly correlated with long-term retention. Targets: M1 retention ≥30%, M3 ≥20%, M6 ≥15%.
Early signs were clear: spontaneous feedback from users who wouldn't go back to booking any other way, and retention curves flattening in the most relevant cohorts.
Growth & Acquisition
Designed acquisition strategies: migration from legacy app (~2,800 monthly bookings), app download banners across transactional emails (new booking, modification, cancellation, confirmation), marketplace web, and WhatsApp reminders. Deep linking and a Spotify Wrapped-style booking counter to drive installs.
Retention features: favorites, push notifications, transactional email deep links, onboarding carousel, and "continue treatment" flows to pull future bookings forward.
Funnel Analysis & Search Redesign
Analyzed the booking funnel and found the biggest drop: 56% of users never executed a search. Of those, 84% did nothing — they navigated away. The search view wasn't attractive enough to incentivize action.
Estimated a 20% uplift in search executions could generate ~170 additional monthly bookings. Designed improvements to the search experience to close this gap.
The Solution
Consumer mobile app (Chronos) unifying discovery, booking, and management of beauty, wellness, and fitness services. Designed end-to-end flows for booking, payments (including multiple bookings, gift cards, plans), onboarding, user profiles, reviews, and a redesigned home screen.
The vision: to be in millions of pockets across LATAM, making booking services as easy as ordering an Uber — so that businesses feel they simply don't exist if they're not on the app.
The Impact
November 2025 target was 10,000 bookings — achieved 12,560 (126% of goal). 59.5% multi-bookers. Users with prior bookings showed 3x higher probability of booking in the app. Long-term goal: 100,000 monthly AgendaPro bookings by December 2026.